Alex Gabassi
São Paulo, Brazil
TitleThinking About the Future: Julia
Agency
Campaign Thinking About the Future: Julia
Advertiser Fiat
Brand Fiat
PostedDecember 2006
Product Fiat 30 Years
Business Sector Cars
Tagline Fiat 30 years. Inviting you to think of the future.
Story Instead of celebrating its 30 years in Brazil by recalling the past, Fiat decided to look forward and think about the future. And to talk about this subject Fiat invited the future itself: children. In spontaneous statements, they revealed their dreams, concerns and expectations for the next 30 years.
Story (original language) Em vez de comemorar seus 30 anos de Brasil relembrando o passado, a Fiat resolveu olhar para frente e pensar no futuro. E para falar sobre o assunto, convidou o futuro em pessoa: as crianças. Em depoimentos espontâneos, elas revelam seus sonhos, preocupações e expectativas para daqui a 30 anos.
Media Type Television
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