| Title | The Supermarket |
| Title (original language) | Le Supermarché |
| Agency |
Libre MullenLowe
|
| Campaign |
Another Vision Of Retail - E. Leclerc
|
| Advertiser |
E.Leclerc
|
| Brand |
E. Leclerc
|
| Date of First Broadcast/Publication |
2000 / 8
|
| Business Sector | Department Stores, Supermarkets
|
| Tagline | E. Leclerc . A movement with you since 50 years. |
| Tagline (original language) | E. Leclerc . Un mouvement auprès de vous depuis 50 ans. |
| Story | A surrealist and absurd vision of a hypermarket transformed into a trading floor.
|
| Story (original language) | Une vision surréaliste et absurde d'un supermarché transformé en un étage d'affaires. |
| Philosophy | Re-emphasise for the consumer that E.Leclerc is different and original in the retail world.
|
| Philosophy (original language) | Mettre à nouveau en avant pour le consommateur que Leclerc est original et différent dans le monde de la grande distribution |
| Problem | Leclerc refuses to accept that the job of a retailer is to be motivated by greed.
|
| Problem (original language) | Leclerc refuse d'accepter que le métier de vendeur est motivé par l'argent |
| Media Type |
Television
|
| Length | |
| Market | France |
| Director |
Chris Nahon
|
| Production Company |
Movie Box
|
| Creative Director |
Pierre Coré
|
| Associate Creative Director |
Sophie Le Gendre
|
| Agency Producer |
Frédérique Le Goff
|