| Title | Nails |
| Agency | Ogilvy & Mather |
| Campaign | Nails |
| Advertiser | Debra Austria |
| Brand | Debra Austria |
| Posted | June 2005 |
| Product | Fundraising For Butterfly Children |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Philosophy | Show what it means to be a butterfly child in a very involving way while using the opportunity to raise funds. |
| Problem | Butterfly Children suffer from a painful, incurable genetic skin disease. But nobody cares. Except Debra-Austria an NPO of affected families. The challenge is to create awareness of the needs of butterfly children and collect donations to build a treatment and research-center in Salzburg, Austria. |
| Result | Donations 2003 (No Campaign): EURO 146,600. Donations 2004 (Start of campaign includes TVC in June): EURO 298,500. The campaign doubled the annual donations in only half a year. In addition, Debra-Austria received donations from companies and media coverage on the nationwide TV channel ORF. As a result, the treatment and research-center will open in November 2005. |
| Media Type | Direct Marketing |
| Market | Austria |
| Photographer | Staudinger + Franke |
| Creative Director | Dieter Pivrnec |
| Creative Director | Alexander Zelmanovics |
| Art Director | Hannes Boeker |
| Copywriter | Werner Buehringer |
| Graphic Designer | Justin Nickerl |
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