Title | The Mistake |
Title (original language) | L’erreur |
Agency | Libre MullenLowe |
Campaign | Rear Seat Belt Awareness - DSCR |
Advertiser | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
Brand | Sécurité routière |
Date of First Broadcast/Publication | 2005 / 3 |
Product | Rear Seat Belt |
Product (original language) | Ceinture à l’arrière |
Business Sector | Road Safety |
Tagline | Always belt up in the back. Road Safety : it’s time to change |
Tagline (original language) | Attachez systématiquement votre ceinture à l’arrière. Sécurité Routière : changeons. |
Story | It’s a game. The viewer has 20 seconds to figure out what’s missing in the car we are looking at ; a car in which everything seems perfectly normal. After 19 seconds, an accident takes place which reveals the answer: one of the rear passengers hadn’t fastened his seatbelt. That same passengers is lying, lifeless, with his head embedded in the windscreen. |
Story (original language) | C’est un jeu. Le spectateur a 20 secondes pour trouvez ce qui ne va pas dans cette voiture où tout semble normal. Après 19 secondes, un accident se produit et révèle la réponse. Un des passagers à l’arrière n’a pas attaché sa ceinture. Ce même passager est mort, sa tête est encastrée dans le pare-brise. |
Problem | To convince people how vital it is to belt up in the back. |
Problem (original language) | Pour convaincre chacun de la nécessité vitale du port la ceinture de sécurité à l’arrière. |
Media Type | Television & Cinema |
Length | |
Market | France |
President/Managing Director | Eric Zajdermann |
Commercial Manager | Caroline Renaud |
Advertising Manager | Charlie Bouchet |
Account Planner | Anne Lerner |
Producer | Isabelle Chapron |
TV production manager | Cécile Caussat |
Creative Director | Claire Ravut |
Creative Director | Stéphane Renaudat |
Art Director | Philippe Foliard |
Copywriter | Raphaël Hehn |
Production Company | Irene |
Producer | Pascale Pallatin |
Director | Laurent Chanez |
Advertiser's Supervisor | Rémi Heitz |
Advertiser's Supervisor | Francis Oziol |
Advertiser's Supervisor | Laurence Dudal |
Advertiser's Supervisor | Florence Génon-Catalot |