Title | Boy |
Title (original language) | Niño |
Agency | J. Walter Thompson España |
Campaign | Christmas 2013 |
Advertiser | Diagonal Mar |
Brand | Diagonal Mar |
Posted | December 2013 |
Business Sector | Department Stores, Supermarkets |
Story | This campaign looks to revive the positive memories that we all have of Christmas from when we were children. In the shopping center Diagonal Mar, the excitement and magic of this special time of year become a reality. The Christmas 2013 campaign consists of two images that will appear in outdoor mediums in Barcelona and Badalona such as buses, trams and murals. This is the third Christmas campaign developed by JWT for DIagonal Mar since they began their partnership in 2011. |
Media Type | Outdoor/Out of Home |
Advertising Manager | Kathy Wobst |
Advertising Manager | Gema Ruiz |
Executive Creative Director | Alex Martinez |
Creative Director | Oscar Galán |
Creative Director | Luis Díez |
Copywriter | Esteve Cardona |
Art Director | Miguel Angel Rico |
Account Director | María José Torres |
Account Executive | Anna Bosch |
Media Agency | Focus |
Graphic Production | Antonio Ortega |
Photographer | Gonzalo Puertas |