Maria Lucia Antonio
Approval Client at Daimler AG
São Paulo, Brazil
TitleCargo 1
Agency
Campaign Gondolas - Fiat
Advertiser Fiat
Brand Fiat
PostedNovember 2005
Product Ducato
Business Sector Cars
Tagline You had no idea that it had so much space.
Story (original language) Apliques da frente do Ducato foram posicionados em gondolas de supermercado, de forma que as prateleiras - com todos seus produtos - formassem a parte interna do carro.
Philosophy The aim was to arrive at a unique idea, causing an impact to make it clear to the target market that, irrespective of their line of business – building material, frozen foods, beverages, etc., – Fiat Ducato has ample cargo capacity. As such, the piece stresses the vehicle’s internal space and load capacity
Philosophy (original language) O objetivo era chegar numa idéia inusitada, com impacto e que deixasse claro para o público alvo que seja lá qual for o seu negócio - material de construção, congelados, bebidas, etc - o Fiat Ducato tem espaço para muita carga. Sendo assim, a peça ressalta o espaço interno do carro e sua capacidade de carga
Problem (original language) Mostrar para o público-alvo (pessoas com necessidade de transportar grande volume de carga) que o Fiat Ducato é ideal para o seu negócio.
Media Type Outdoor/Out of Home
Market Brazil
Creative Director
Copywriter
Art Director
Account Supervisor
Account Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Photographer

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