| Title | Referendum Plus |
| Agency | Shackleton Group |
| Campaign | Referendum Plus |
| Advertiser | Consejo Español de La Juventud |
| Brand | Spanish Government Youth Council |
| Posted | June 2005 |
| Product | Youth Vote Campaign |
| Business Sector | Political/Religious/Trade Organizations |
| Philosophy | A stamina drink was created, Referendum Plus, that would fight against laziness and apathy, encouraging them to go and vote. More than 500,000 cans were distributed throughout the country, accompanied by various communication actions, spot, PR, web page, product placement and direct marketing. |
| Problem | Before the referendum on the European constitution, the youth council of spain decides to carry out a campaign encouraging young people to vote. |
| Result | At a minimum budget, very high publicity was achieved at both national and international levels, gaining a presence in the media equivalent to more than 1,800,000 EUROS. The result for youth votes was 37% higher than expected by the govenment. |
| Media Type | Direct Marketing |
| Market | Spain |
| Copywriter | Xabi Liceaga |
| Creative Director | Juan Nonzioli |
| Creative Director | Alfonso Marian |
| Art Director | Nieves Barrajon |
| Account Executive | Elena Martinez |
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