Title | Bait/Jogger |
Agency | Saatchi & Saatchi |
Campaign | Bait/Jogger |
Advertiser | Toyota Motor Corporation |
Brand | Toyota |
Posted | June 2005 |
Product | Vios |
Business Sector | Cars |
Story | Seeing a VIOS by a lake, a jogger walks up to admire the car. However, as he reaches out to touch it, the car falls over. Revealing it to be a cardboard cutout. Suddenly, a tentacle comes out of the lake and pulls the jogger in. It re-adjusts the cutout |
Media Type | Television & Cinema |
Length | |
Market | Malaysia |
Creative Director | Edmund Choe |
Creative Director | Henry Yap |
Copywriter | Primus Nair |
Art Director | Ong Kien Hoe |
Agency Producer | Shirren Lim |
Production Company | Passion Pictures |
Director | Jamie Quah |
Producer | Affendi Harjoh |
Producer | Razlan Ramdan |
Producer | Karen D'silva |