| Title | Lighter World |
| Agency | El Laboratorio |
| Campaign | Lighter World |
| Advertiser | Grupo Mahou-San Miguel |
| Brand | Mahou Premium Light |
| Posted | March 2009 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | There is a lighter world. Coming up? |
| Story | Mahou Premium Light is a new beer with 35% less calorie. The agency El laboratorio commissioned an advert to director Nico Caicoya from Agosto, with the claim Theres a lighter world. Coming up?. To express the concept of lightness, the film would show a couple of dancers taunting gravity. But Caicoya wanted to keep the action real, not relaying on special effects for the story. Instead of that, a rotating set was built for the shooting in Prague. It looks as the actors dance all over the walls, but its the camera and the entire set the ones turning upside-down. Choreography was created by Suple, a choreographer that has worked before with artists such as Madness and Jamiroquai. On the other side, the music is a cover of Technotronics Pump up the jam, made by the canadian swing trio Lost Fingers. |
| Media Type | Television |
| Length | |
| Market | Europe |
| Director | Nicolás Caicoya |
| Creative Team | Daniel Ilario |
| Creative Team | Carlos Holemans |
| Creative Team | Manuel Montes |
| Creative Team | Jesús Lada |
| Creative Team | Carla Romeu |
| Account Supervisor | Rafael Silvela |
| Account Director | Ignacio Olazábal |
| Account Manager | Carolina Paramio |
| Agency Producer | Paul Severn |
| Production Company | Agosto |
| Music Company / Composer | Lost Fingers |
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