Ministère de l'Ecologie & du Développement Durable - "Beach"

Publicis Consultants

Publicis Consultants Paris, France

3685

This ad is part of the ACT Responsible Collection

Brand: Ministère de l'Ecologie & du Développement Durable
Country: France

Advertiser: Ministère de l'Ecologie, du Développement et de l'Aménagement Durables

Title	Beach
Title (original language)	Plage
Agency	Publicis Consultants
Campaign	Biodiversity - Ministère de l'écologie
Advertiser	Ministère de l'Ecologie, du Développement et de l'Aménagement Durables
Brand	Ministère de l'Ecologie & du Développement Durable
Date of First Broadcast/Publication	2006 / 10
Business Sector	Environmental & Animal Issues
Tagline (original language)	Une espèce disparaît toutes les 18 minutes
Philosophy	Bring these issues closer to people's everyday life, without making them feel guilty, but by showing them that each and every individual can make a difference in his or her daily activities : it is possible to act at an individual level with small, accessible, tangible gestures. To fight against climate change and to preserve biodiversity, there are no small gestures when we are 60 million doing them.
Philosophy (original language)	Il n'y a pas de petits gestes quand on est 60 millions à les faire.
Problem	Increase awarness of how important and urgent it is for each and everyone to show their commitment to face two major environmental threats : climate change and loss of biodiversity
Problem (original language)	Faire la pédagogie des gestes simples et quotidiens en faveur du développement durable.
Result (original language)	65% de mémorisation.
Media Type	Television
Length	30 seconds
Market	France
Creative Director	Philippe Amy
Creative Director	Eric Turlotte
Art Director	Nicolas Faux
Account Manager	Jean-Yves Rince
Advertising Manager	Laurence Dayet
Director	Nicolás Caicoya
Agency Producer	Christine Clerc