Title | Disappear |
Agency | McKinney |
Campaign | Join the Nation |
Advertiser | Nationwide Mutual Insurance Company |
Brand | Nationwide Insurance |
Date of First Broadcast/Publication | 2013 / 2 |
Product | Vanishing Deductible |
Business Sector | Insurance |
Tagline | Join the Nation |
Story | Nationwide Insurance wants you to Join the Nation because it’s different than most insurance companies. Without shareholders to appease, Nationwide can focus on their members — be on their side, you might say. The campaign’s digital strategy is centered on a dedicated website with protection-oriented content for Nationwide agents, members and potential customers. This spot for Vanishing Deductible is a series of vignettes of real-life frustrations many of us would like to simply disappear. |
Media Type | Television |
Length | |
Soundtrack | Julia Roberts |
More Information | jointhenation.com |
Chief Creative Officer | Jonathan Cude |
Associate Creative Director | Owen Tingle |
Associate Creative Director | Will Chambliss |