Albert Seleznyov
Designer at Modem Media
London, United Kingdom
TitleInterviews from Hell
Agency
Campaign Interviews from Hell
Advertiser Kendall Tarrant
Brand Kendall Tarrant
PostedApril 2005
Business Sector Corporate Communication
Story Kendall Tarrant, the UK's leading headhunter for above-the-line advertising recruitment, sought a microsite to launch its integrated department. The 'Interviews from Hell' microsite, featured six films of extremely unsuitable candidates to highlight the end line, that "It's not just the people we put in front of you. It's the people we don't." Initially, the site generated traffic simply from word-of-mouth among clients who shared it with friends and co-workers in the industry. This informal, viral distribution was followed by a database-driven email message distribution.
Media Type Digital
Market United Kingdom
Creative Director
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Art Director
Art Director
Copywriter
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Designer
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Account Supervisor
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Advertiser's Supervisor
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