Hayden Rogers
Creative Team at Engine UK
London, United Kingdom
TitleCar Park Kernoodling
Agency
Campaign Car Park Kernoodling
Advertiser Unilever
Brand Pot Noodle
PostedJune 2005
Business Sector Food
Story Broadband means that we now have the opportunity to engage consumers in richer ways than ever before. For a cheeky and slightly subversive brand like Pot Noodle this is great news. Our core target audience of 16-24 year-old men want to be entertained, not sold to. Pot Noodle is giving them exactly what they want, but in a new and innovative way. There are hundreds of thousands of Flash and Shockwave games out there, but fully interactive and engaging video games? Name three? Pot Noodle shows the way with this tongue-in-cheek look at the practice of looking for sex with strangers in public places. In the UK, it is called 'Dogging'. As Pot Noodle is all about 'irresistible trashiness' we've substituted sex for the product.
Media Type Digital
Market United Kingdom
More Information www.gluelondon.com/awards/2005/cannes/index_potnoodle_1.html
Creative Director
Art Director
Copywriter
Designer
Producer
Account Executive
Account Supervisor
Advertiser's Supervisor

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