Szymon Rose
Creative Director at Bartle Bogle Hegarty
Amsterdam, Netherlands
TitleThe Chain
Agency
Campaign Unleash the Chaos
Advertiser Unilever
Brand Axe Anarchy/Lynx Attract
Date of First Broadcast/Publication
Story

The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other

Problem <p>Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women.</p>
Media Type Television
Editor
Director of Photography
Director
Agency Producer
Creative Director
Creative Director
Creative Team
Creative Team
Advertising Manager
Other
Other
Account Manager
Editing Company
Production Company
Sound Design Company
Sound
Sound

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