| Title | Office |
| Agency | Famiglia |
| Campaign | In Other Words - Nova Schin |
| Advertiser | Grupo Schincariol |
| Brand | Nova Schin |
| Posted | February 2007 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | In Other Words: Beer! |
| Philosophy | We are reinforcing this perception, showing that Nova Schin is - more than just a golden liquid - synonymous of fun. The top-view ads were a nice different way to illustrate those fun moments, inviting the magazine reader to spend some time navigating through the visuals. |
| Problem | The campaign strategy has its focus on the fact that beer, in Brazil, is one of the greatest icons for celebration. The overall perception of the Brazilian consumer is that Nova Schin is a friendly, sympathetic and cool brand. |
| Media Type | Magazine |
| Market | Brazil |
| Illustrator | Jõao Bola |
| Art Director | Fabio Brigido |
| Photographer | Lucio Cunha |
| Creative Director | Átila Francucci |
| Copywriter | Samir Mesquita |
| Creative Director | Fernando Nobre |
| Illustrator | Darcy Vieira |
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