New MINI Adventures breaking in a cinema near you.
Story
In this ad we witness a MINI adventure in reverse. We open on a screen with the MINI logo and a VO saying Man eats hat. The end. Its a MINI adventure. In reverse order we are then taken back through the sequence of events that have led the man to do such a ridiculous thing.
Philosophy
MINI momentum continues in 2003 with the launch of three new cinema ads. The new work continues the adventures creative theme, but also sees MINI being adventurous with the cinema medium.
Problem
When the new MINI hit our streets in June 2001, we saw the launch of what was to become one of the most famous and talked about campaigns of recent years MINI adventures. Not only has the campaign picked up several awards but it has also set a standard within (the traditionally dull) small car market. Competitors have clearly tried to raise their game since.