Godzilla's 50th anniversary - "Keep off the plants"

Leo Burnett Madrid

Leo Burnett Madrid Madrid, Spain

3686

Title	Keep off the plants
Agency	Leo Burnett Madrid
Campaign	Godzilla's 50 Anniversary
Advertiser	Sitges - International Fantastic Film Festival of Catalonia
Brand	Godzilla's 50th anniversary
Posted	August 2005
Business Sector	Others
Philosophy	We needed to dramatise that Godzilla was going to visit Sitges during the festival. The key was to mix 2 powerful facts: 1. Godzilla always comes out of the sea. 2. Movie stars are always welcomed with a red carpet. We decided there was no better way to do this than with a real, full size red carpet that came out of the sea, and went all over the city to the Festivals theatre. At the theatre, we welcomed Godzilla with a big poster reading: Welcome Godzilla.
Problem	The goal was to make Godzillas 50th anniversary event, a huge event in the festival. This, to bring more people and to generate awareness about all that was going on at the festival.
Result	We managed to generate talk value about this impressive ambient action, and more than 40.000 in media coverage. Godzillas 50th anniversary event sold out. Festivals association with sci-fi and fantasy films grew 23%. Compared with last year, Sitges Sci-Fi & Fantasy Film Festival grew 11%
Media Type	Outdoor/Out of Home
Market	Spain
Art Director	Javier Álvarez
Creative Director	Rafa Antón
Art Director	Anna Bostad
Copywriter	Francisco Cassis
Art Director	Miguel De Maria
Creative Director	Fernando Martin
Copywriter	Juan Carlos Martinez