| Title | Landscapes |
| Agency | Ogilvy UK |
| Campaign | Open Launch |
| Advertiser | Open |
| Brand | Open |
| Posted | April 2000 |
| Product | Interactive TV |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | Interactive TV is Open |
| Story | This was the launch ad for Open, the Interactive TV Channel. It talks about the concept of what that means, in this instance being able to shop, bank and e-mail through your TV. The tone of the ad is vesry much "what if" you could do all these things for your TV. Shot in an almost ethereal manner it is meant to be the start of a journey, an introduction to what the future of interactive TV is. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Marcus Vinton |
| Copywriter | Dave Williams |
| Art Director | Kelvin Tillinghast |
| Agency Producer | Victoria Hill |
| Director | Carl Prechezer |
| Production Company | Rose Hackney Barber |
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