Danny Brooke Taylor
Executive Creative Director at Dare
London, United Kingdom
TitleLobster
Agency
Campaign Lobster
Advertiser A.G. Barr
Brand Tizer
PostedJune 2004
Product Soft Drinks
Business Sector Soft Drinks, Tonics
Tagline Itz a red thing!
Story Convention

Outsiders are losers


Insight

Teenagers want to belong, but still retain their unique identity
Problem Disruption

Champion our ‘outsider’ position rather than apologising for it


Vision

To become the category’s spirited challenger
Media Type Television
Length
Market United Kingdom
Creative Director
Director

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