| Title | Thud |
| Agency | TBWA\Manchester |
| Campaign | Thud |
| Advertiser | PZ Cussons |
| Brand | Original Source |
| Posted | June 2004 |
| Product | Shower Gel |
| Business Sector | Bath, Shower Gels |
| Tagline | Nature, powerful stuff |
| Philosophy | Disruptive idea A natural product that is intense Vision To create a nation of Original Source-aholics |
| Problem | Convention Natural products are gentle and caring Insight Some people are intensity-seekers |
| Media Type | Television |
| Length | |
| Creative Director | Danny Brooke Taylor |
| Director | Cris Mudge |
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