A scholarly background: Humanities studies and doctorate at the Sorbonne: ? I would have continued to study but it wasn?t very well remunerated?.
A career that has followed the path of change: He started as a journalist and Spanish teacher in Italy then in Venezuela. He joined TBWA in 1985 as a planner-copywriter. Two years later, he worked on the Volkswagen account for DDB Needham. The he joined Australie, this time as copywriter and co-creative director. He launched M6 ?a little channel that grew and grew? and produced the 2 most well known campaigns of the decade (Toyota and the Banana Collective). It is there that he met Gilles Masson who he then worked with for 4 years. In 1991, he moved to CLM/BBDO ?because it was difficult to resist someone like Philippe Michel?. It was only three years later that he became acquainted with Antoine Barthuel to jointly take charge of the creative department at Bates France. In 1996, they became vice-presidents in charge of creative work at Grey. After three years of loyal service, they joined Euro RSCG BETC as creative directors and associates. In 2002, they joined the Publicis group where they managed Publicis Conseil for 2 years. Whilst working there, the trio took the reigns at Leo Burnett and guided it to the number 1 ranking by CB News in 2004. He co-founded MC Saatchi GAD in September 2005.