| Title | Farmer’s Lad |
| Agency | J. Walter Thompson London |
| Campaign | New Premium British Farmers Loaf |
| Advertiser | Premier Foods |
| Brand | Hovis |
| Date of First Broadcast/Publication | 2012 / 5 |
| Business Sector | Biscuits, Bread, Crispbread |
| Story | The TV creative depicts a heart-warming relationship between a farming father and son, highlighting the hard work that goes into a farmer’s daily routine, as the young boy overcomes the daily challenges his father faces. The ‘Farmer’s Lad’ earns his father’s respect through determination to make him proud, enforcing the hard work and endeavour that goes into every Hovis 100% British Farmers Loaf. |
| Media Type | Television |
| Advertising Manager | Sarah Brown |
| Advertising Manager | Matt Hunt |
| Director | Seb Edwards |
| Production Company | Academy Film Productions |
| Account Planner | Tamsin Northridge |
| Creative Team | Danny Brooke-Taylor |
| Creative Team | Danny Hunt |
| Creative Team | Gavin Torrance |
| Executive Creative Director | Danny Brooke-Taylor |
| Media Planner | Susan Kingston |
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