| Title | Fish |
| Agency | TBWA\Manchester |
| Campaign | Fish |
| Advertiser | Morrisons |
| Brand | Morrisons |
| Posted | June 2004 |
| Product | Supermarkets |
| Business Sector | Department Stores, Supermarkets |
| Tagline | More reasons to shop at Morrissons |
| Philosophy | Disruptive idea Share the attitude not just the benefit Vision A reason to believe |
| Problem | Convention Retailers position themselves on the benefits of quality, value, freshness and range Insight Morrisons culture and the way in which they operate are unique. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Danny Brooke Taylor |
| Director | Theo Delaney |
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