Gaëlle Saint-Etienne
Content Marketing Manager at nibelis
Boulogne Billancourt, France
TitleNight Light
Title (original language)La veilleuse
Agency
Campaign Night Light
Advertiser Wm Wrigley Jr. Co.
Brand Wrigley
Date of First Broadcast/Publication 2005 / 8
Product Spearmint Freedent White
Product (original language) Freedent White Menthe Verte
Business Sector Chewing-Gum
Tagline For whiter teeth
Tagline (original language) Pour des dents plus blanches
Story In a child's room, a little girl can't sleep because the sweet and comforting light which cuddles her is going out.
At the end of the film, one can notice that actually light comes from the white glittering teeth of the mother who sat up at the bedside of her daughter although she was exhausted...
Story (original language) Dans une chambre d'enfant, une petite fille n'arrive pas à trouver le sommeil car la lumière douce et rassurante qui la berce ne cesse de faiblir. A la fin du film, on s'aperçoit que la lumière vient en réalité des dents éclatantes de blancheur de la mère, qui veillait tendrement auprès de sa fille mais tombait de sommeil...
Philosophy Moreover,the Freedent brand, considered as the most scientific, credible and proficient in dental promise on the chewing-gum market, hopes for winning ground in terms of sympathy towards its consumers, thanks to this communication.
Philosophy (original language) La marque Freedent, perçue comme la plus scientifique, crédible et compétente en matière de promesse dentaire sur le marché du chewing-gum, entend également, grâce à cette communication, gagner encore en sympathie auprès de ses consommateurs.
Problem Freedent White, for which the range is widening now to five references, wants to strenghten its legitimacy position on the "whiteness" segment competing with Hollywood. The new film entitled "Night Light" has been launched to achieve this goal.
Problem (original language) Freedent White, dont la gamme compte désormais cinq références, veut confirmer sa forte légitimité sur le segment "blancheur" face à son concurrent Hollywood. Le nouveau film "La veilleuse" a été lancé pour répondre à cet objectif.
Media Type Television
Length
Market France
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Creative Director
Art Director
Copywriter
Account Manager
Account Manager
Account Manager
Account Manager
Agency Producer
Assistant Agency Producer
Production Company
Director of Photography (DOP)
Director
Post Production
Music
Production Company Producer

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