| Title | Rocket |
| Title (original language) | Fusée |
| Agency | BETC Paris |
| Campaign | Science Fiction - Canal Satellite |
| Advertiser | Canal Satellite |
| Brand | CANALSAT |
| Date of First Broadcast/Publication | 2005 / 9 |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | All that fascinates you is inevitably on Canalsat |
| Tagline (original language) | Ce qui vous passionne est forcément sur Canalsat |
| Story | The films portray both subscribers led by passion: the Science Fiction they keep up thanks to CANALSAT. Through different out of touch sketches, one can find both young men, Luc and Yan who daily live their passion, at every time of the day. More than a hobby, this one changes their life and brings them a real individual bloom. As the speech goes by, one can understand that CANALSAT enabled us to completely live and feed this passion for science fiction by offering them channels which broadcast documentary films, films and all subjects related to them. In the comeback context,this theme refers in particular to the launch of the new Sci-Fi channel, exclusively included in the bunch. |
| Story (original language) | Les films mettent ainsi en scène deux abonnés portés par la passion: la Science Fiction, qu'ils entretiennent grâce à CANALSAT. Au travers de différentes saynètes décalées, on découvre deux jeunes hommes, Luc et Yann, qui vivent leur passion tous les jours, à tous moments de la journée. Plus qu'un hobby, celle-ci transforme leur vie et leur apporte un véritable épanouissement personnel. Au fil du discours, on comprend que CANALSAT leur a permis d'assouvir et de nourrir pleinement cette passion pour la science fiction en leur proposant des chaînes qui présentent des documentaires, des films et tous les sujets s'y rapportant. Ce thème rebondit en particulier sur le lancement en cette rentrée de la nouvelle chaîne Sci-Fi en exclusivité sur le bouquet. |
| Philosophy | Considering a TV market in France in full change, a reduction of the modes of access and of those who intervene, CANALSAT, leader on the market, highlights, through its campaign, the assets of its offer for its subscribers : a fulfilling hobby which enables everyone to live its passions at each moment. For this new campaign, CANALSAT keeps the funny, playful and close with customers tone which made its first opus successful. |
| Philosophy (original language) | Face à un marché de la télévision en France en pleine révolution, une démultiplication des modes d'accès et des intervenants, CANALSAT, leader du marché, exprime à travers sa campagne les bénéfices de son offre pour ses abonnées : un loisir épanouissant qui permet à chacun et à chaque instant d'explorer ses passions. Par cette nouvelle prise de parole, CANALSAT conserve le ton drôle, ludique et proche du consommateur, qui a fait le succès de son premier volet. |
| Media Type | Television |
| Length | |
| Market | France |
| Soundtrack | I just can't get enough |
| Advertising Manager | Laurent de Camas |
| Advertising Manager | Béatrice Roux |
| Advertising Manager | Benoît Ignace |
| Advertising Manager | Claire Lardeau |
| Advertising Manager | Anna Dumont |
| Account Manager | Raphaël de Andreis |
| Account Manager | Emilie Roy |
| Account Manager | Muriel Bénitah |
| Creative Director | Sophie Anduze |
| Agency Producer | Virginie Chalard |
| Art Director | Gérald Schmite |
| Copywriter | Patrice Dumas |
| Director | Les Elvis |
| Music | Depeche Mode |
More Work
SEE ALLCrocodile
- BRAND:
- Canalsat
- AGENCY:
- BETC Paris
Fishermen
- BRAND:
- Canalsat
- AGENCY:
- BETC Paris
Volcano (English Subt)
- BRAND:
- Canalsat
- AGENCY:
- BETC Paris
Volcano (French)
- BRAND:
- Canalsat
- AGENCY:
- BETC Paris
Zidane
- BRAND:
- Canalsat
- AGENCY:
- BETC Paris
Super Oscar (30')
- BRAND:
- CANALSAT
- AGENCY:
- BETC Paris
Super Oscar (35')
- BRAND:
- CANALSAT
- AGENCY:
- BETC Paris
Eggs
- BRAND:
- CANALSAT
- AGENCY:
- BETC Paris