| Title | Peter |
| Agency | Dinamo Reklamebyrå |
| Campaign | Peter |
| Advertiser | Gjensidige Nor Sparebank |
| Brand | Gjensidige Nor |
| Posted | December 2002 |
| Product | Insurance / Bank |
| Business Sector | Banking, Finance, Law & Insurance |
| Tagline | To Lose Someone.Without Losing Everything |
| Story | A woman is driving a car with her son and daughter. We can hear her thoughts throughout the commercial.The thoughts are also visualized by small drawings. She is thinking of her kids: "I think Tom has found a girlfriend" - and a heart is drawn on his chest. "Emma...she wants to be an architect, just like you" - at the same time we see a childish drawing of a house outside the window. Drawings of sunbeams appears around a cup when she is thinking of their upcoming (er dette et godt ord) holiday to Spain. A man is standing in front of the garage as they are parking in front of their house. The woman is smiling to him and we hear her voice saying "So, we're doing fine, Peter. We're doing fine". In the next moment, he suddenly disappears. We realize that all of her thoughts was ment for her late husband. |
| Media Type | Television |
| Length | |
| Market | Norway |
| Creative Director | Ingebrigt Steen Jensen |
| Copywriter | Lars Grimstad |
| Art Director | Egil Pay |
| Photographer | Jon Rosenlund |
| Production Company | Moland Film Company |
| Director | Mats Stenberg |
| Production Company Producer | Magnus Waal |
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