| Title | Breathing Straws |
| Agency | DLV BBDO |
| Campaign | Curiosity |
| Advertiser | CAM |
| Brand | Cam Baby Products |
| Posted | December 2012 |
| Business Sector | Baby Hygiene |
| Tagline | How do Fish Breathe? |
| Story | Cam, the child’s world is one of the most important companies for baby products in Italy.The company sells, through Italy and abroad, pushchairs, highchairs, etc.Children make a lot of questions and their answers are so incredibly fantastic. We came up with a simple creative concept (CuriOOsity) in which the children’s fantastic answers become the leading theme of our campaign.The result was a imaginative, although realistic, vision of the world through children’s fantasy. |
| Media Type | |
| Illustrator | Davide Calluori |
| Art Director | Matteo Pozzi |
| Copywriter | Dennis Casale |
| Creative Director | Federico Pepe |
| Creative Director | Stefania Siani |
More Work
SEE ALLAn Italian Emotion
- BRAND:
- Grana Padano
- AGENCY:
- House of Communication Milan
Because you never know
- BRAND:
- Dr. Giorgini
- AGENCY:
- DLV BBDO
First Date
- BRAND:
- Alzheimer Portugal
- AGENCY:
- DLV BBDO