Title | Troy |
Agency | BBDO Argentina |
Campaign | Dare For More - Pepsi |
Advertiser | PepsiCo Inc. |
Brand | Pepsi |
Date of First Broadcast/Publication | 2006 / 8 |
Business Sector | Soft Drinks, Tonics |
Tagline | Dare For More |
Story | The 3 ads of the campaign reflects: 1- a guy who comes up with the idea of disguising himself in a giant teddy bear costume only to be near the girl he likes. 2- A soccer player who makes a personal sacrifice for his team during a free kick of the opposing team. 3- A girl who manages to get her drivers license simply by persevering. |
Philosophy | The idea of the campaign is telling short stories; ones that are closely related to the experience of teens. The spirit of the commercials is in tune with Pepsis irreverent, fresh and spontaneous communication. The campaign is directed to teens ranging from 13 to 19 years of age. Youths who are experiencing new things in their lives, who are starting to make independent decisions, who are undergoing a process of change and who are daring for more without, at the same time, alienating their parents. ¨Dare for more¨ is a clear call daring them to get more out of life. |
Problem | To strengthens Pepsis Dare For More positioning. Developed by BBDO Argentina, the concept Dare for More is currently being used by Pepsi Worldwide. |
Media Type | Television |
Length | |
Market | Argentina |
Account Director | Daniel Albamonte |
Advertising Manager | Guillermo Beade |
Copywriter | Luciano Bellelli |
Account Executive | Lucas Calatayud |
Art Director | Gustavo Chiocconi |
Editor | Cesar Custodio |
Director of Photography (DOP) | Javier Juliá |
Director | Daniel Rosenfeld |
Production Company Producer | Sebastian Torrella |
Agency Producer | Veronica Zeta |
Production Company | Argentinacine |
Post Production | FX Iturmendi |
Music Company / Composer | Pop Art/Arbol |