Igor Brossmann
Bratislava, Slovakia
Titlewww.molesofslovakpolitics.sk
Agency
Campaign City Full Of Books - Dunaj
Advertiser AG-MA-REK
Brand Dunaj.sk
PostedDecember 2002
Product Online Bookstore
Business Sector Online Retail, E-store
Philosophy All the www addresses led you into the online bookstore Dunaj.sk where you realized that they are titles of actual books offered by Dunaj.sk. Since there was no branding, the campaign recombled a happening or a joke that played with the public's interest. As a result, the campaign more than doubled the audience on the pages of Dunaj.sk and established Dunaj.sk as the primary online shopping portal in Slovakia
Problem To get as many people as possible to visit the web page of the online bookstore Dunaj.sk as innovative and light-hearted we established a number of feeder sites, each named after books in their catalogue. So real titles of real books were turn into www adresses and put on chosen places, that were by their meaning connected to the www address. The whole city was flooded with web adresses placed practically everywhere. It looked like some practical joke, because the titles of books /www addresses/ in connection with the particular place worked as a witty punch line.
Media Type Outdoor/Out of Home
Market Slovakia
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director

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