Mark Williams
Founder at Mortar
San Francisco, United States
TitleShort Time Ago
Agency
Campaign It's Not Crazy, It's Sports - ESPN
Advertiser ESPN, Inc.
Brand ESPN
Date of First Broadcast/Publication 2010 / 9
Business Sector TV/Radio Programs & Stations
Tagline It's Not Crazy, It's Sports.
Story What’s crazier than a giant lobster-alien from a galaxy far, far away spearheading an attack on a man-made Death Star, and turning certain defeat into a Rebel Alliance victory, simply by recognizing a trap? Well, not much. Except for the actual students of the University of Mississippi attempting to elect said alien as the next on-field mascot of the Ole Miss Rebels. This really happened, only a short time ago in a land just east of the Mississippi. And it’s the subject of a new spot and web documentary in ESPN’s “IT’S NOT CRAZY, IT’S SPORTS” brand campaign – an effort to expose fans and the greater public to truths that are normal in the world of sports, yet outside it, anything but.
Media Type Television
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Market United States
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