| Title | Fresco |
| Agency |
Wien Nord (now Serviceplan)
|
| Campaign |
Fresco
|
| Advertiser |
Museum Liechtenstein
|
| Brand |
Museum Liechtenstein
|
| Posted | May 2005 |
| Business Sector | Museums & Monuments
|
| Philosophy | Advertise the ceiling frescos in their "natural" way: on the ceiling, and reach arriving tourists as early as possible: with an overdimensional 850 Squaremeters large ceiling fresco in the Vienna Airport Arrivals Hall. With frescos in airport taxis, and frescos in umbrellas for arriving Vienna tourists. |
| Problem | After the restoration The Liechtenstein Museum was re-opened with wonderful Baroque ceiling Frescos, which make the museum special and different compared to all other museums in Vienna. The USP should be communicated to Vienna tourists. |
| Result | More than 7 million tourists reached - earlier than any other competitor. The "new" Liechtenstein Museum attracts 30,000 visitors each month - as many as the "old" museum, which was situated in the same building, had in a whole year. |
| Media Type |
Media Buying & Planning
|
| Market | Austria |
| Creative Director |
Eduard Böhler
|
| Creative Director |
Eva Buchheim
|
| Creative Director |
Edmund Hochleitner
|
| Art Director |
Martin Faiss
|
| Art Director |
Andreas Lierzer
|
| Art Director |
Daniela Drennig
|
