| Title | La cuillère |
| Agency | Libre MullenLowe |
| Campaign | Happiness is in Vrai (truth) - Triballat |
| Advertiser | Triballat-Noyal |
| Brand | Vrai |
| Date of First Broadcast/Publication | 2005 / 2 |
| Product | Organic Nature yoghurt |
| Product (original language) | Yaourt nature Bio |
| Business Sector | Yogurt |
| Tagline | Happiness is in Vrai (truth) |
| Tagline (original language) | Le bonheur est dans le Vrai. |
| Story | Organic is not just good for the earth. |
| Story (original language) | Le Bio c’est bon. Et pas seulement pour la terre. |
| Philosophy | Vrai Yoghurts are so good that you eat it with eagerness. |
| Philosophy (original language) | Les yaourts Vrai sont si bons qu’on les mange avec avidité. |
| Media Type | Billboard |
| Market | France |
| Account Director | Jean-Louis Roché |
| Account Manager | Valérie Flamand |
| Account Manager | Marion Nadaud |
| Account Planner | Sophie Spréafico |
| Creative Director | Claire Ravut |
| Creative Director | Stéphane Renaudat |
| Art Director | Stéphanie Heidelberg |
| Copywriter | Juliette Santini |
| Photographer | Paul Goirand |
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