Marcin Mroszczak
Chief Creative Officer at DDB&tribal Warsaw
Warszawa, Poland
TitleGent - Belgium
Agency
Campaign Gent - Belgium
Advertiser Kompania Piwowarska S.A
Brand Tyskie
PostedFebruary 2003
Product Beer
Business Sector Beers, Ciders, Lagers
Story In the commercial, the best experts in beer from country famous for it tradition of making beer were drinking Tyskie, what allowed showing Tyskie as an object of national pride. Target audience of Tyskie is a group of so called traditionalists - mainly men with family, working for them beer is a reward after hard day at work
Media Type Television
Length
Production Company Godman
Creative Director

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