Title | A Blind Call Campaign |
Agency | Duval Guillaume |
Campaign | A Blind Call - Brailleliga |
Advertiser | Brailleliga |
Brand | Ligue Braille |
Posted | January 2009 |
Product | Foundation for the Blind |
Business Sector | Charities, Foundations, Volunteers |
Philosophy | You probably know the phenomenon: you forget to lock your mobile phone, you put it in your trouser pocket and without knowing it you call the first person in your contact list. We turned this insight into a totally new way of fundraising. We asked everyone to put "A BLIND CALL" as the first contact in their mobile phone. So, next time you call someone accidentally, you don't disturb the Anne's, André's or Agatha's in your contactlist anymore, but you make a blind call, donating the cost of the call to the league of the blind. |
Media Type | Case Study |
Length | |
Market | Belgium |
More Information | www.ablindcall.be |
Art Director | Jean-Marc Wachsmann |
Copywriter | Peter Ampe |
Creative Director | Peter Ampe |
Account Executive | Greet Wachters |
Copywriter | Benoît Menetret |
Agency Producer | Dieter Lebbe |
Agency Producer | Bruno Dejonghe |
Art Director | Katrien Bottez |
Creative Director | Katrien Bottez |
Director | Manu Coeman |
Production Company | Latcho Drom |
Music Company / Composer | Sonicville |