Nathan Frank
Executive Creative Director at Office of Baby
Los Angeles, United States
TitleBalding
Agency
Campaign Dream Recommendations
Advertiser Help Remedies
Brand help i can't sleep
Date of First Broadcast/Publication 2011 / 3
Business Sector OTC Medicines (Pain Relievers, Cold & Flu, ...)
Philosophy Dream 9: Specially formulated for persons suffering from age/masculinity worries.
Problem Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.
 
Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Result Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live.
Media Type Web Film
Production Company
Music Company / Composer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Agency Producer
Agency Producer
Account Supervisor
Director
Editing Company
Post Production
Special Effects / VFX

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