Title | Playground |
Title (original language) | Terrain de jeu |
Agency | Publicis Conseil |
Campaign | Fathers & Sons - Wonderbra |
Advertiser | Hanesbrands Inc. |
Brand | Wonderbra |
Posted | February 2008 |
Business Sector | Lingerie, Underwear, Pajamas |
Philosophy | Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact. |
Problem | This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy! |
Media Type | |
Executive Creative Director | Olivier Altmann |
Art Director | Damien Bellon |
Copywriter | Thierry Albert |
Account Executive | Ingrid Kuhn |
Account Executive | Gaëlle Morvan |
Account Executive | Patricia Denis du Péage |
Photographer | David Harriman |
Post Production | Loupe |
Advertising Manager | Carlo Paolucci |
Advertising Manager | Dominique Laroche |
Advertising Manager | Vanessa Masliah |