Gustavo has a Degree in Economics from PUC-Rio and outreach studies in Planning, Marketing and Advertising from FGV and ESPM. He has been at Giovanni+Draftfcb since 1985, having begun as an account executive. Today he holds the position of Customer Services and Operations Director at the Rio de Janeiro office. Among the main clients there: Banco do Brasil, Cia. Vale do Rio Doce, Ceras Johnson, The Sydney Ross Co., CCAA, Embratel, Disney, Sony Entertainment, Governo do Estado do Rio de Janeiro and Gafisa.