Mauro Silveira
VP Client Service & Business Development at FCB Brasil
São Paulo, Brazil
TitleHomer Simpson
Agency
Campaign Homer Simpson
Advertiser Sky
Brand Sky
PostedSeptember 2007
Business Sector TV/Radio Programs & Stations
Story (original language) Para alavancar as vendas da SKY, a Giovanni+Draftfcb criou uma campanha mais agressiva, direcionada ao consumidor, com o mote: “A SKY quer você”. Além de filmes, foram criados anúncios de página dupla com personagens da TV, como Homer Simpson, e jogadores de futebol apontando o dedo para o leitor. As peças trazem o slogan da campanha: “A SKY quer você”.
Media Type Magazine
Executive Creative Director
Agency Producer
Agency Producer
Account Director
Editor
Art Director
Account Director
Creative Director
Creative Director

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