| Title | Lake |
| Title (original language) | Lago |
| Agency | NEOGAMA |
| Campaign | Lake |
| Advertiser | Umbro |
| Brand | Umbro |
| Posted | November 2005 |
| Product | Chuteira Umbro UK Pro |
| Business Sector | Sneakers / Athletic Footwear |
| Story | During a soccer match, the ball falls in a lake. One of the players, using his Umbro Uk Pro kickers, fetches it walking over the water, in a reference to the extraordinary performance the product offers. |
| Story (original language) | Durante uma partida de futebol, a bola se perde e vai parar num lago. Um dos jogadores, calçando a chuteira Umbro UK Pro, vai buscá-la caminhando sobre a água, numa alusão ao desempenho diferenciado do produto. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Alexandre Gama |
| Copywriter | Alexandre Gama |
| Agency Producer | Karina Jatobá |
| Director | Paulo Vainer |