Gustavo Leme
Director at Lemmz Productions
Madrid, Spain
TitleBanquinho
Title (original language)Banquinho
Agency
Campaign Dia dos Pais - Claro
Advertiser Claro
Brand Claro
Date of First Broadcast/Publication 2005 / 1
Product Cellular Service Providers
Business Sector Consumer Electronics & Audio-Visual
Story The commercial “Little stool” shows a little boy leaving home, dragging a small stool with him all over town. The boy goes through lots of different situations until finally he gets to his destination: a Claro store. He uses the stool to reach a cell phone which is located on the top shelf.
Story (original language) O filme "Banquinho" mostra um garotinho saindo de casa, arrastando um banquinho por toda a cidade. O menino passa por diversas situações até chegar ao seu objetivo final: uma loja Claro. Ele usa o banquinho para alcançar um celular, colocado no alto de uma prateleira.
Philosophy We produced an evolving commercial that shows the day of a boy who is going to buy his father a cell phone. At the end of the commercial, when the saleswoman tells him that he forgot to take the stool back, he answers that he’ll leave it there, because he’s coming back next year. The objective of this is to show that, because of Claro Father’s Day promotion, next year the boy would go back to the Claro store to exchange his father’s cell phone for a new one.
Philosophy (original language) Produzimos um filme envolvente que mostra o dia de um menino indo comprar o celular para o seu pai. No final do filme, quando a vendedora da Claro o lembra de ter esquecido o banquinho e ele responde que poderia deixá-lo ali, pois iria voltar no próximo ano. O objetivo disso é mostrar que, devido a promoção de Dia dos Pais da Claro no ano seguinte o menino iria de novo na loja claro pra trocar o celular do seu pai por um novo.
Problem Through the communication, explain Claro’s Father’s Day promotion: When you buy a cell phone, every year from then on your father can exchange or buy a new cell phone, as long as he joins the Claro Club.
Problem (original language) Através da comunicação, explicar a apromoção de Dia dos Pais da Claro. Promoção: na compra de um celular, todo ano seu pai poderia trocar ou adquirir um novo aparelho, desde que cadastrado no Claro Clube.
Media Type Television & Cinema
Length
Creative Director
Creative Director
Editor
Art Director
Agency Producer
Director
Director of Photography (DOP)
Editor
Account Director
Music

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