Matthias Ducrot
Account Supervisor at DDB Paris
PARIS, France
TitleBackflip
Agency
Campaign Breakdancer - Nike
Advertiser Nike
Brand Nike
Date of First Broadcast/Publication
Product Fresh Colors
Tagline New Shox
Philosophy To promote its Fresh Colors limited series, Nike and DDB Paris offer a show with two Breakdance stars.
Let you entertain by the gesture, the image combined with the pure motions which,even decomposed, well emphasize all the image of Fresh Colors.
Philosophy (original language) Pour promouvoir sa série limitée Fresh Colors, Nike et DDB Paris mettent en scène deux stars de la Breakdance.<br> Place au geste et à l'image, à la pureté des mouvements qui, décomposés, mettent en valeur tout le ressort de Fresh Colors
Media Type Poster
Creative Director
Creative Director
Copywriter
Art Director
Photographer
Account Supervisor
Account Supervisor

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