To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women.The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles.
Philosophy
To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women. The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles.