Ricardo Kaká
Actor / Celebrity at CLM BBDO
Boulogne Billancourt, France
TitleSan Marino Dream Big (30 sec.)
Agency
Campaign Dream Big - adidas
Advertiser adidas
Brand adidas
PostedApril 2008
Business Sector Corporate Communication
Story After finding a young team from San Marino (as well as Kaka’s biggest fan), we sprung a surprise visit on them from some of the world’s biggest names.
Kaka himself, Joann Gourcuff, Robin van Persie, Philip Lahm and Xabi Alonso, all show up to provide the team with the kind of specialist coaching and advice that could inspire them to one day lift their country higher up the rankings.
Philosophy The notion of dream big is what unites the players and the kids – both of them having big dreams and being united by their love for football. The campaign also further enhances adidas’ brand statement of ‘Impossible is Nothing’. Even if you come from a small place you can still dream of conquering the impossible.
Media Type Television
Length
Market Africa, United States, Asia Pacific, Europe
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Agency Producer
Agency Producer
Account Director
Account Manager
Account Executive
Account Planner
Director
Production Company
Director
Director
Executive Producer
Director of Photography (DOP)
Director of Photography (DOP)
Editor
Editing Company
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

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