Médecins sans Frontières - Doctors Without Borders - "Human Ball"

Duval Guillaume

Duval Guillaume Bruxelles, Belgium

Awards

14170

This ad is part of the ACT Responsible Collection

Brand: Médecins sans Frontières - Doctors Without Borders
Country: Belgium

Advertiser: Médecins sans Frontières

Title	Human Ball
Agency	Duval Guillaume
Campaign	Human Ball
Advertiser	Médecins sans Frontières
Brand	Médecins sans Frontières - Doctors Without Borders
Posted	December 2005
Business Sector	Disease Awareness, Support Groups & Associations
Tagline	Don't let AIDS gain more ground. Everyone must have access to treatment
Story	The film shows an African man who stumbles and falls. As he rolls over the ground, he takes three women with him. We see this cluster of human roll on, taking more men, women and children on its path. The big ball gathers momentum and we see a huge ball of humans approaching a city. As the ball enters the city, it is gigantic and set to consume the whole city. It approaches a woman singing on the marketplace. As it collides with the woman, we fade to black and the message appears.
Philosophy	Creative Directors Peter Ampe and Katrien Bottez created this superb and powerful film for their client Médecins sans Frontières for the treatment of AIDS
Problem	December 1st 2005 was World Aids Day.
Media Type	Television
Length	45 seconds
Market	Belgium
Advertising Manager	Peter Casaer
Advertising Manager	Bart van de Put
Advertiser's Supervisor	Michel Vilée
Copywriter	Tiny Nys
Art Director	Alexander Cha'ban
Director	Andreas Hasle
Production Company	Caviar
Account Manager	Isabel Peeters
Account Manager	Inez De Pooter
Creative Director	Peter Ampe
Creative Director	Katrien Bottez
Music Composer	Zap Mama
Music Lyricist	Zap Mama
Account Manager	Sylvie De Couvreur
Agency Producer	Marc Van Buggenhout
Agency Producer	Roxane Lemaire
Producer	Ingrid Maes
Producer	Kato Maes
Special Effects / VFX	Grid
Special Effects / VFX	Gent
Music	Marie Daulne
Recording Studio	Dr. Swing