Title | Big Mac |
Agency | Leo Burnett |
Campaign | All time favourites / Search |
Advertiser | McDonald's |
Brand | McDonald's |
Posted | November 2016 |
Business Sector | Food |
Story | We wanted to celebrate the iconic status of the McDonald’s core range of products in a contemporary way and, given how relevant search engines are in our lives every day, we felt this would do a great job and also enable us to bring a bit of the McDonald’s smile to the work. |
Media Type | Outdoor/Out of Home |
Creative Director | Matt Lee |
Creative Director | Peter Heyes |
Copywriter | Darren Keff |
Copywriter | Philip Meyler |
Art Director | Darren Keff |
Art Director | Philip Meyler |
Photographer | Malou Burger |
Production Company Producer | Haxel Corstens |
Agency Producer | Sarah Ioannou |
Typographer | Stathi Kougianos |