Olivier Georgeon
Copywriter at Publicis Conseil
Paris, France
TitleGreat Lump
Title (original language)Le Dadais
Agency
Campaign Great Lump
Advertiser Unilever
Brand Boursin
PostedJanuary 2003
Business Sector Cheese
Tagline If One Is Too Small Have Two
Tagline (original language) Si il est trop petit, prenez-en deux
Story The scene takes place in a kitchen. A lanky teenage boy enters. We have the impression that he has just woken up and is not really awake. He goes towards the refrigerator. He is intrigued by a Boursin he has just discovered. He looks at it with surprise/amazement and suddenly yells: "Mum, I've grown again!".
We then see him open delicately the Boursin Mini and hear the voice over say: "Boursin Mini, It's new and it's for when ever you want".
The teenage boy then spreads the Boursin Mini on toast and eats it. We then see the teenage boy walking out of the kitchen and tilting his head when he passes through the doorway.
Story (original language) La scène se passe dans une cuisine. Un jeune homme grand et maigre entre. Nous avons l'impression qu'il est juste levé et qu'il n'est pas vraiment réveillé. Il va au réfrégirateur. Il est intrigué par un Boursin qu'il découvre juste. Il le regarde avec étonnement et crie soudain: "Maman, j'ai encore grandi!"
Puis nous le voyons ouvrir délicatement le Boursin Mini et entendons la voix-off: "Boursin Mini, c'est nouveau et c'est quand on veut".
Le jeune homme étend le Boursin Mini sur un toast et le mange. Puis il sort de la cuisine et se cogne la tête quand il passe sous la porte.
Media Type Television
Length
Market France
Production Company
Creative Director
Copywriter
Art Director
Director
Agency Producer

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