Emma Batho
Strategy Director at MullenLowe UK
London, United Kingdom
TitleEvent
Agency
Campaign Muck In4 Life - DEFRA
Advertiser Department for Environment
Brand DEFRA
Date of First Broadcast/Publication 2009 / 7
Product Muck in 4 Life
Business Sector Environmental & Ecological Issues
Tagline Why not let your kids get filthy and make a racket somewhere else?
Problem To re-position conservation volunteering from bering something "greenies" give up their free time for, to being a fun and adventurous activity families can get involved in this summer
Media Type Print
Advertising Manager
Copywriter
Copywriter
Art Director
Art Director
Account Planner
Illustrator
Account Manager

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