Vince Cook
Executive Creative Director at Laughlin Constable
Chicago, United States
TitleWay We're Wired
Agency
Campaign The Way We're Wired
Advertiser Samsung
Brand Samsung
Date of First Broadcast/Publication 2011 / 9
Product Galaxy S II
Business Sector Mobile Telephones & tablets
Philosophy Based on the fact that we expect nothing less than the best from our mobile devices, "The Way We're Wired" tells the story of how we're wired to never settle. Beautifully filmed, the spot brings to light the product's functionality--the most vivid screen in the marketplace (Super AMOLED Plus) and the fastest (dual core processor and 4G). 
Media Type Television
Editing Company
Director of Photography (DOP)
Music Company / Composer
Editor
Special Effects / VFX Radar Studios
Director
Production Company
Producer
Executive Producer
Creative Director
Creative Director
Executive Creative Director
Chief Creative Officer

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