Title | Ted Ferguson Bud Light Daredevil |
Agency | Downtown Partners |
Campaign | Daredevil - Budweiser |
Advertiser | Anheuser-Busch |
Brand | Bud Light |
Posted | December 2005 |
Product | Beer |
Business Sector | Beers, Ciders, Lagers |
Tagline | Always worth it |
Story | Bud knows its target audience. "Average guy," dresses up in crash helmet and goggles to listen to girlfriend talk about relationship. He collapses from the strain and only Bud Lite and a pit crew of his buddies can revive him. Comedy, sure, but the unanswered question is, what's she doing with him anyway? |
Media Type | Television |
Length | |
Market | United States |
Chief Creative Officer | Bob Scarpelli |
Creative Director | Dan Fietsam |
Group Creative Director | Mark Gross |
Copywriter | Jeb Quaid |
Art Director | Aaron Pendleton |
Director | Brian Buckley |
Editor | Matthew Wood |
Editor | Grant Gustafson |
Special Effects / VFX | Filmworkers Club |