Jeb Quaid
Creative Team at Grupo Gallegos
Huntington Beach, United States
TitleTed Ferguson Bud Light Daredevil
Agency
Campaign Daredevil - Budweiser
Advertiser Anheuser-Busch
Brand Bud Light
PostedDecember 2005
Product Beer
Business Sector Beers, Ciders, Lagers
Tagline Always worth it
Story Bud knows its target audience. "Average guy," dresses up in crash helmet and goggles to listen to girlfriend talk about relationship. He collapses from the strain and only Bud Lite and a pit crew of his buddies can revive him. Comedy, sure, but the unanswered question is, what's she doing with him anyway?
Media Type Television
Length
Market United States
Chief Creative Officer
Creative Director
Group Creative Director
Copywriter
Art Director
Director
Editor
Editor
Special Effects / VFX

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