Peter Smith
Peter Smith
Editor at Hornet Inc
Los Angeles, United States
TitleNut : PlayStation Portable
Agency
Campaign Nut : PlayStation Portable
Advertiser Sony
Brand Sony Playstation Portable (PSP)
Product PlayStation Portable (PSP)
Tagline PSP: It's like a nut you can play with outside.
Story Excellent spot, selling the portability, with maybe a double entendre. For PlayStation, substititute "nut." One squirrel throws a nut at the other's tree hole, telling him to come play. The tree squirrel is busy playing; he doesn't know about the types of nuts you can play with outside.
Media Type Television
Length
Executive Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Production Company Hornet Inc
Sound Design Company
Editor
Editor
Director
Animation
Animation
Animation
3D Character
3D Character
Model Making
Editing Company

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